The ticket scramble for Taylor Swift’s latest tour has caused such a furore that even the likes of Nobel prize-winning economist Paul Krugman have weighed in on it.
The shows on the Eras tour, which runs until August 2024, are undoubtedly expensive. And the sales process has been chaotic. On the day tickets went on sale in the US, the Ticketmaster website crashed – the company had prepared itself for 1.5 million fans, only to find that 15 million logged on.
But Swifties – the most dedicated of Swift’s fans – were willing to endure a process that was, to say the least, complicated. Ticket prices can depend on how close to the stage fans want to get and what VIP add-ons they agree to, reportedly ranging from £78 to £600 for a single ticket for the London shows.
