Taylor Swift's latest album, 'The Tortured Poets Department,' maintains its stronghold on the Billboard 200 chart for the fourteenth nonconsecutive week. The album saw a significant increase in consumption, with 142,000 equivalent units sold in the U.S. last week, marking a 98% growth from the previous week.
The surge in sales can be attributed to a remarkable uptick in pure purchases, with sales of 'The Tortured Poets Department' reaching 84,000 units compared to just under 12,000 units in the previous period, reflecting a more than 600% increase in sales.
Streaming also played a crucial role in the album's success, garnering 75 million plays on various platforms like Spotify and Apple Music, translating to over 57,000 equivalent units. This continued streaming support from fans has contributed to the album's sustained chart-topping performance.
Swift's album faced stiff competition from Kanye West's latest release, 'Vultures 2,' which debuted at No. 2 on the Billboard 200 with 107,000 equivalent units sold. Despite the rivalry, Swift's 'The Tortured Poets Department' managed to maintain its lead, showcasing the unwavering support of her dedicated fan base.
The success of 'The Tortured Poets Department' underscores Swift's enduring popularity and the album's ability to resonate with audiences, solidifying her position as a dominant force in the music industry.
As fans eagerly await Swift's next musical endeavors, the singer's consistent chart-topping performances continue to showcase her artistry and influence in the music landscape.
