Taylor Swift's new Disney+ series is hiding a creative secret weapon

A shot from behind Taylor Swift, wearing a sparkly blue outfit and holding a guitar, as she walks onto a brightly lit stage between two crew members.

I'll be honest: when I paid £12 at the cinema to watch Taylor Swift: The Official Release Party of a Showgirl in October – essentially a three-minute music video shown twice, plus the equivalent of DVD extras – I didn't expect to enjoy it all that much. But in the event, I actually loved every second of it.

So now, with her docuseries The End of an Era dropping on Disney+ (Friday 12 Dec), I've realised that Taylor isn't just making content for the sake of it. She's teaching all creatives something crucial about how we can succeed in 2025.