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International Business Times UK
International Business Times UK
Ria Pathak

Taylor Swift's New Album Is Inspiring These Brands To Turn Orange: The Best TS12-Inspired Marketing Campaigns

The global pop sensation Taylor Swift has returned with a new album, and once again, brands aren't missing the opportunity to join the moment.

Swift's upcoming twelfth studio album, The Life of a Showgirl, was announced on August 12 at 12:12 a.m., in a short teaser clip featuring Swift and her boyfriend, NFL player Travis Kelce. The video was taken from an upcoming episode of Kelce's podcast, New Heights, shared with his brother Jason Kelce.

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