Taylor Swift had a momentous evening at the 2024 Grammy Awards, clinching two prestigious trophies – Best Pop Vocal Album and Album of the Year for her latest original collection, Midnights. Following the ceremony, the world flocked back to listen to and purchase the acclaimed album, leading to a significant surge in its Billboard chart positions.
This week, Midnights ascended from No. 9 to an impressive position at No. 5 on the Billboard 200, garnering an additional 51,000 equivalent units in sales compared to the previous tracking period, marking a notable 35% increase. The album's momentum is even more remarkable in terms of pure purchases, as it climbed to the second spot on Billboard's Top Album Sales chart, with a remarkable 90% spike in sales, selling 10,841 copies.
The popularity of Midnights is also evident in the vinyl market, where the album rose to No. 5 on Billboard's Vinyl Albums chart, showcasing sustained interest in the project on this format. Concurrently, the album maintained a strong presence on streaming platforms, advancing to No. 7 on the Top Streaming Albums chart, nearing its peak position at No. 6.
At the Grammy Awards, Taylor Swift made history by securing Album of the Year for Midnights, a feat that marked her fourth win in this category, an unparalleled achievement in the music industry. Surpassing icons like Frank Sinatra, Paul Simon, and Stevie Wonder, who have each received the award three times, Swift's remarkable accomplishment solidifies her status as a groundbreaking artist with an enduring impact on the music landscape.
