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Fortune
Fortune
Alicia Adamczyk

Taylor Swift’s Eras Tour will be the first to shatter $1 billion in ticket sales, making lots of people richer

US-ENTERTAINMENT-MUSIC-SWIFT (Credit: Michael Tran—Getty)

Taylor Swift wrapped up the first U.S. leg of her record-shattering Eras Tour this week, part one of the world-spanning concert series that is projected to become the first tour to gross $1 billion in ticket sales. According to some calculations, ticket revenue will far surpass that 10-figure mark, hitting $1.5 billion.

But even that impressive figure may be undercutting the final totals: Additional tour dates go on sale on Ticketmaster Thursday for recently announced North American shows, bringing the Eras Tour total to 140-plus dates over 20 months. It’s possible Swift could add even more shows, as she has done multiple times already, and earn even more in ticket revenue.

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