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The Guardian - UK
The Guardian - UK
Entertainment
Laura Snapes

Taylor Swift’s Eras tour helps fuel UK consumer spending on live music to record £6.7bn high

Taylor Swift performing in Edinburgh on the Eras tour, 7 June 2024.
Taylor Swift performing in Edinburgh on the Eras tour in June 2024. Photograph: Gareth Cattermole/TAS24/Getty Images for TAS Rights Management

UK consumer spending on live music events reached a record-breaking total of £6.68bn in 2024, up 9.5% on the previous year, fuelled in part by Taylor Swift’s blockbuster Eras tour.

The report from Live (Live music Industry Venues and Entertainment), the recently formed body advocating for the British music industry’s interests before government, signals a full-bodied return from the effects of Covid-19. The figures are 28.2% higher than in 2022, when live music more or less resumed after the pandemic, and more than £2bn more than in 2019, the last fully functioning year for live music prior to the shutdown.

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