New York's most famous skyscraper turned bright green overnight and asked the internet a three-word question that Taylor Swift's fanbase cannot stop dissecting. The stunt has landed just months after Swift's last album cycle wrapped, and it has been enough to send speculation into overdrive.
Swifties spent Thursday piecing together a fresh trail of clues, beginning with street-level artwork and ending with one of the world's most recognisable buildings changing colour. No confirmation of a new project has come from Swift or her team.