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The Independent UK

National

Hillel Italie

Taylor Swift 'Eras' tie-in book is a smash, selling more than 800,000 copies in first week

Taylor Swift Barack Obama Circana Target

Taylor Swift-End of Eras - (Copyright 2023 The Associated Press. All rights reserved)

Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest opening week of 2024.

According to Circana, Swift's “Eras Tour Book” sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the “Eras” numbers are more precise: Swift sold the book exclusively through Target, which launched the “Eras” tie-in on Black Friday.

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