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Chicago Sun-Times
Chicago Sun-Times
National
Associated Press

Taylor Swift effect: Travis Kelce jersey sales jump 400%

Taylor Swift Travis Kelce Donna Kelce NFL Fanatics Bears Chiefs
Taylor Swift, right, watches from a suite alongside Travis Kelce’s mother, Donna Kelce, inside Arrowhead Stadium. (Ed Zurga/AP)

NEW YORK — Taylor Swift’s trip to watch the Kansas City Chiefs’ Travis Kelce play football against the Bears on Sunday didn’t just have the internet talking nonstop. Following the 12-time Grammy Award winner’s appearance at Arrowhead Stadium, jersey sales for the All-Pro tight-end seemingly skyrocketed.

According to sportswear and fan merchandise company Fanatics, Kelce was one of the top 5 selling NFL players Sunday. He “saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com,” a spokesperson told The Associated Press via email.

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