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International Business Times UK
International Business Times UK
Entertainment
Thea Felicity

Taylor Swift Effect Strikes Again as Sancerre Wine Sells Out After TV Cameo in Docuseries

Taylor Swift United States Eras Tour Liz Moore Swifties
Taylor Swift Effect Strikes Again as Sancerre Wine Sells Out After TV Cameo in Docuseries (Credit: Screenshot from Eras Tour docuseries and @taylorswift Instagram)

A brief glimpse of a Sancerre wine bottle in Taylor Swift's latest documentary, The End of an Era, has sent fans scrambling to buy one, as reportedly, the product is completely sold out in the United States.

The bottle, priced at around £32 ($40), became a viral sensation among Swifties after appearing for only a few seconds on a mixing desk during episode five.

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