Celebrity-focused mobile games generally don’t have a lot of long-term appeal with players. Taylor Swift’s effort, called The Swift Life, called it quits after just a year or so. Britney Spears, Katy Perry and Nicki Minaj fell short as well.
That makes Kim Kardashian’s success in the space even more remarkable. For 10 years, players have been logging into Kim Kardashian’s Hollywood. But come April, the game will call it quits for good.
