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Bangkok Post

Business

Tourism authority sets out plans for Thai tourism growth

TAT Yuthasak Supasorn Thai the Tourism Authority of Thailand Thailand

Visitors enjoy a panorama view of the Thai-Lao border along the Mekong River in Nong Khai province, one of the secondary provinces promoted by the Tourism Authority of Thailand. (Photo: Nutthawat Wicheanbut)

The Tourism Authority of Thailand (TAT) has unveiled its direction for fiscal 2024 with a budget of 5 billion baht aiming to grow off-peak customers, increase spending per trip by 7%, and distribute income to a greater variety of destinations.

TAT governor Yuthasak Supasorn said fairness in revenue distribution through a "sharing economy" and making Thailand a "Tourism for All" destination will be key strategies for the next fiscal year when it starts in October 2023.

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