The Tourism Authority of Thailand (TAT) expects 6 million tourists from Europe this year, roughly 80% of the pre-pandemic total, generating more than 420 billion baht as part of total revenue of 1.5 trillion baht by year-end.
"I am confident Thailand remains the top destination in Asia for European markets," said TAT governor Yuthasak Supasorn while attending ITB Berlin 2023, one of the biggest travel fairs in Europe.
