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Daily Mirror
Daily Mirror
Sport
Mike Walters

Taskmaster's Alex Horne opens up on the passion behind unique deal with non-league side

Alex Horne Taskmaster Greg Davies Channel 4 Generals Buckinghamshire Liverpool

Hopefully the jokes will be on Chesham United's opponents this season, but the Generals are game for a laugh.

After agreeing a unique deal with BAFTA award-winning Channel 4 comedy game show Taskmaster, the Southern League Premier Division side have become the first side with a TV programme as their shirt sponsors. And director Alex Horne has never been prouder to put his shirt on his adopted home-town club.

Don't be fooled by Horne's co-presenter on the show, Greg Davies, calling him 'Little Alex' – Horne is actually 6ft 2in and a formidable presence in his own right. Now he wants Chesham United to walk tall wearing the brand he devised, and the signs are already positive.

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