The alcohol industry recently dodged an attempt to smuggle a neo-Prohibitionist agenda into the U.S. Dietary Guidelines revisions. While the industry was able to breathe a sigh of relief thanks to this rule, its reprieve has been short-lived: President Donald Trump's tariff policies have started to hammer the industry once again.
On August 1, a 15 percent tariff went into effect on most European goods imported to America. Despite some initial hope that alcohol might be spared as part of a Trump-E.U. trade deal, the tariff remains in effect for booze, and it's U.S. small businesses that are bearing some of the highest costs.
During the first Trump administration, alcohol producers were hit hard by Trump's tariff policies, facing price increases on beer cans (from the aluminum tariffs) as well as painful retaliatory tariffs from other countries that targeted American alcohol. So far, the second Trump presidency appears to promise more of the same.
