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Fortune
Fortune
Ashley Lutz

Target spotlights support for Black founders after DEI backlash

(Credit: Erik McGregor/LightRocket via Getty Images)

Target recently highlighted its ongoing partnership with a group dedicated to Black founders, following a turbulent year marked by backlash, boycotts, and leadership changes.

The retailer’s renewed spotlight on Black businesses could signal a recalibration—and perhaps an effort to mend relations with communities that once helped define its brand ethos.

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