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Fortune
Fortune
Chris Morris

Target plans to cut prices on 5,000 items to win back customers

(Credit: Shelby Knowles—Bloomberg/Getty Images)

Target is hoping a wide series of price cuts will lure back shoppers who have wandered away from the chain.

The company on Monday announced plans to reduce prices on nearly 5,000 items, ranging from groceries to diapers to pet food. Some 1,500 items, some national brands, and some of its budget brands have already seen price cuts effective Monday.

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