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Fortune

Jacqueline Munis

Target faces new backlash amid Minnesota ICE raids after boycotts over its DEI rollback. But don't blame politics for falling profits, analyst says

Mỹ Target Ice Neil Saunders Minnesota Brian Cornell United States Jamal Bryant Diversity

A woman stands in a target with her fist in the air. A man behind her holds an "Abolish ICE" sign. (Credit: Roberto Schmidt-AFP via Getty Images)

Across Minnesota on Friday, people are participating in an economic strike to protest Immigration and Customs Enforcement’s crackdown. The state is home to 17 Fortune 500 companies, including UnitedHealthcare, 3M, and Best Buy. But one company, Target, has become the center of the tension over ICE operations.

On Jan. 8, immigration officials detained two Target employees, who are U.S. citizens, during their shift in Richfield, Minnesota. Videos of the arrest quickly spread on social media.

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