Online bathroom retailer Victoria Plum has welcomed TV and radio presenter Helen Skelton as its first ever brand ambassador.
The deal represents the first celebrity brand partnership for the company which has an annual turnover of £103m and employs around 400 people. Helen is known for hosting popular BBC TV shows Blue Peter and Countryfile and is currently starring in Strictly Come Dancing.
In the role she will get involved in a range of activity including community and sustainability projects, content marketing, social media and events.
