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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Tankards, tea towels and £15 teddy bears – the march of the coronation merch

Souvenirs are displayed for sale in a gift shop ahead of King Charles III's Coronation.
Souvenirs are displayed for sale in a gift shop ahead of King Charles III’s Coronation. Photograph: Kin Cheung/AP

While a recent poll by the National Centre for Social Research (NatCen) showed public support for the monarchy has fallen to a historic low, the booming sales of coronation merch perhaps begs to differ.

On Saturday, a new British monarch will be crowned for the first time in 70 years, and retailers have been quick to churn out limited edition pieces to celebrate King Charles.

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