Tangled up in blue

The inviting blue retail landscape at the Swarovski store on Siam Paragon's 1st floor. (Photos courtesy of Swarovski Thailand)

The Swarovski store in Milan is ablaze in vibrant yellow and the one in Paris in delectable pink. The new retail landscape at the store in Siam Paragon is just as inviting in cool shades of blue.

Last year, Swarovski began transforming its stores around the world under a new concept, envisioned by Giovanna Battaglia Engelbert who was appointed global creative director in May 2020.