Tamron has been steadily increasing the number of lenses launched each year – and this year, the company plans to launch six new lenses. But by 2026, it expects to launch ten new lenses a year. The insight comes from Tamron’s quarterly financial report to investors. While the report doesn’t indicate which lenses are coming next, I hope Tamron’s expanded product launches indicate mirrorless mounts are finally becoming more third-party friendly.
Before 2023, Tamron launched around five new lenses a year. But by 2026, the company plans to have 10 new models yearly. The insight stems from the company’s medium-term management plan, which originally planned to increase new launches from five to 6-7 between 2024 and 2026. But, the company reached that goal in the first year of the plan, and now projects reaching ten new lens launches a year from 2026 onward.
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