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The Hindu

National

Serena Josephine M.

Tamil Nadu to retain GoI tagline of Arogyam Paramam Dhanam in rebranding exercise of HWCs

With the Kerala government refusing to comply with the Centre’s directive on renaming Ayushman Bharat-Health and Wellness Centres (AB-HWC) as ‘Ayushman Arogya Mandir’, Tamil Nadu has decided to go ahead with the rebranding exercise and retain the tagline ‘Arogyam Paramam Dhanam’ in line with the directive of the Government of India.

All AB-HWCs in the State will now be rebranded as ‘Maruthuva Nallavazhu Nilayam’ in both English and Tamil, with the tagline of ‘Arogyam Paramam Dhanam’ in English and ‘Noyatra Vazhve Kuraivatra Selvam’ in Tamil.

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