For the past month, Texas state Rep. James Talarico and Attorney General Ken Paxton had been competing on roughly equal footing in public attention. The two candidates in what is perhaps the country’s marquee Senate race were being searched for at about the same clip, which is what you would expect of a competitive contest in a state that has not elected a Democrat statewide in decades. Then right-wing influencers invented a story that Talarico had secretly checked into an Ohio psychiatric facility, and the search traffic around the Democrat exploded. The lie collapsed with almost embarrassing speed, and the people who spread it now face potential legal exposure.
But its political purpose was achieved anyway. By the time the story fell apart, the damage had already been done: A candidate’s health had become a national political spectacle, a social media feeding frenzy had swallowed the news cycle and a Republican politician facing serious questions about his own conduct had been handed a convenient distraction.