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Guitar World
Guitar World
Entertainment
Janelle Borg

“Takes the tactile and tonal experience of our Tortex Flex Picks line to a whole new level of performance”: Dunlop launches its first-ever Tortex pick with a grip – guaranteeing “ultimate playability”

Jim Dunlop
The Tortex Flex X Pick.

NAMM 2025: Since Jim Dunlop developed and introduced the Tortex pick in 1981 as a high-quality replacement for actual tortoiseshell, it’s safe to say the plectrum world has never been quite the same.

This dependable, blank-slate kind of pick is now getting a revamp with the Tortex Flex X Pick, which promises to take the “tactile and tonal experience” of the Tortex Flex line "to a whole new level of performance."

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