The Borderlands movie was very, very, very bad. So bad that it ended its theatrical run after generating a mere $31 million globally, which is nothing compared to the roughly $115 million production budget. Indeed, it's barely enough to cover the $30 million marketing cost. So it's quite generous of Take-Two CEO Strauss Zelnick to call it only "disappointing" rather than a crime against cinema.
Chatting to IGN prior to yesterday's Take-Two earnings call, Zelnick was able to find a silver lining. "Obviously that movie was disappointing. That said, it actually sold more catalogue. So, I don't think it hurt at all; if anything I think it may have helped a little bit. It does highlight something that I've spoken about many times, which is the difficulty of bringing our intellectual property to another medium."
