Get all your news in one place.
100's of premium titles.
One app.
Start reading
PC Gamer
PC Gamer
Harvey Randall

Take-Two CEO says 'former Rockstar employees' have tried to match GTA's success and 'haven't been able to'—and while he doesn't name names, that's gotta sting for a certain someone

Left: The main character from MindsEyE closes his eyes in a wince. Right: Strauss Zelnick, CEO of Take-Two, via Bloomberg.

Strauss Zelnick, CEO of Take-Two Interactive (which owns Rockstar, as well as several other companies) has a pretty middling view on AI. He's not purely against it (of course not, he's a CEO), but he's at least been relatively realistic about not only its potential, but also what its adoption will mean for the company as a whole.

Those are comments echoed in an investors meeting (shared here by YouTuber FunThere) wherein Zelnick commented on a hypothetical put forward by another tech bigwig that AI would let a team of three people make a GTA. Zelnick takes issue with the idea that "therefore they will make a hit that's as big as GTA, and there's zero evidence for that."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.