
After the tremendous critical and commercial flop of the Borderlands movie, even Take-Two CEO Strauss Zelnick agrees that the film was "disappointing." But hey, he reckons, at least it helped sell some old Borderlands games.
"We have selectively licensed intellectual properties," Zelnick tells Variety. "As you know, we have a deal pending on Bioshock for example. And while the Borderlands movie was indeed disappointing, it was good for our catalog sales of Borderlands titles."