As traditional watches wane, smartwatches continue to gather steam. In just a few years’ time, it’s become common to see Apple’s unmistakable Smartwatch strapped to wrists every where. But as someone who misses the look of a real watch, I’m backing TAG Heuer’s latest addition to the smartwatch catalog that continues its trend of combining the look of luxury watches with the functionality of smartwatches.
The Swiss watchmaker announced its fourth generation smartwatch, called the Connected Calibre E4, in a 42mm and a 45mm offering. TAG Heuer’s experience with smartwatches dates back to 2015 when they released their first attempt, which did have a clunkier look to it. But they’ve since improved on design, with the previous-generation Connected Calibre E3 looking more like a chronograph watch with hidden smartwatch features.
