Tadej Pogačar has continued his 2024 WorldTour dominance into the 2025 season. The current UCI Road Cycling World Champion has been in blistering form so far - on the podium of every race he's entered. Wins at Strade Bianche and the Tour of Flanders have been complemented with second place finishes at Paris-Roubaix, Amstel Gold and a third at Milan-San Remo.
For Pogačar's UAE Team Emirates-XRG and sponsors, the endless podiums are a marketing dream come true, with all things Pogačar in big demand, including the Slovenian's bikes, kit and apparel. Although channeling your inner Pogačar can be an expensive business—his 2025 Colnago V5Rs starts at a whopping 10,000€, and tops out at a wallet-busting 15,000€.
