Taco Bell is staging a major breakfast comeback—and it has Pete Davidson to thank

Pete Davidson (Credit: Jose Perez—Bauer-Griffin/GC Images)

Taco Bell reported stellar growth in 2022, a feat executives said was achieved thanks in part to the A-list star of the fast-food chain’s recent commercials.

Yum Brands’ fourth quarter earnings beat Wall Street’s expectations when they were published on Wednesday, with a strong performance from Taco Bell offsetting slower growth at the company’s Pizza Hut and KFC divisions.