In a first for Indian sports streaming, the ICC Men’s T20 cricket World Cup will be streamed with Hindi audio description and Indian Sign Language (ISL) for visually and hearing impaired viewers, Disney+ Hotstar, the streaming service with the rights to stream the tournament this year announced on Wednesday. Reports peg the tournament’s media value between ₹1,600–2,000 crore.
“Being the first OTT platform to introduce this feature for live cricket, we are democratizing the game … and have made this feature available for 10 matches, including India matches, semifinals and finals during the tournament,” Sajith Sivanandan, head of Disney+ Hotstar told The Hindu in response to an emailed questionnaire.
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