T-Mobile (TMUS) has gleefully positioned itself as a pro-consumer agitator in a space that was once dominated by the very consumer-unfriendly giants AT&T (T) and Verizon (VZ).
The company has built itself into a market leader, rising from a distant fourth place largely by looking at business-as-usual practices for the industry and getting rid of them.
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Calling itself "the Un-Carrier," T-Mobile, under former Chief Executive John Legere made changes to its operations that its rivals were forced to adopt. These included getting rid of long-term contracts and overage charges, two massive consumer pain points.
Basically, Legere and his successor, Mike Sievert, have enjoyed disrupting the industry by focusing on making consumers happy and its rivals uncomfortable,
In recent years, T-Mobile has also worked steadily to improve the value of customers' subscriptions. That effort started with providing free access to streaming music and evolved into the company paying many members' Netflix (NFLX) subscriptions.
T-Mobile also offers "T-Mobile Tuesdays," an app where customers can go every Tuesday to get free stuff.
Some of those deals are small, like maybe a free taco or six months of a magazine subscription, while others have been very valuable (free movie tickets, access to streaming services, and more).
Now, the company has another new offer, in conjunction with Apple (AAPL).
Apple/TheStreet
Apple TV and T-Mobile Have a Gift For Subscribers
Apple puts its toe into the streaming sports world in 2022 with its deal with Major League Baseball to offer a weekly "Friday Night Baseball" game to all Apple TV subscribers.
The challenge -- and it's one Amazon (AMZN) has dealt with as well with its Thursday Night National Football League package -- is getting people used to finding games in a place that's not where they traditionally air.
That may be a harder ask with baseball and football because those two sports have older audiences, but it's a challenge to reach viewers anytime any content changes homes.
Now, Apple has a massive deal with Major League Soccer that will include an added-fee subscription service offering every MLS game as well as a lot of other MLS-related content.
T-Mobile customers will be getting a free year of that MLS subscription package, which normally would cost $14.99 a month during the season or $99 a season. Apple TV+ subscribers get a special price of $12.99 a month and $79 a season.
The wireless carrier already gives its top-tier Magenta Max customers Apple TV+ as part of their plan. Now all T-Mobile subscribers will be getting the first year of Apple's MLS service for free.
“T-Mobile customers already get unbeatable value with entertainment benefits like Apple TV+ on Us, and now we’re giving them yet another with one year of MLS Season Pass on the Apple TV app on Us,” said T-Mobile Marketing President Mike Katz.
T-Mobile Customers Score a Deal
T-Mobile and Metro by T-Mobile customers are all eligible for the free year of Apple's MLS subscription service, but it won't automatically be added to their accounts.
"MLS Season Pass on the Apple TV app on Us will be available in the T-Mobile Tuesdays app starting Feb. 21 for T-Mobile and Metro by T-Mobile customers. To access, T-Mobile customers just need to download the app and sign in with their phone number," the company said.
MLS Season Pass, as the Apple service is being called, will offer every live regular-season match, all MLS Cup playoff matches, and the Leagues Cup -- all with no blackouts.
The service will offer English and Spanish broadcast feeds as well as access to each club’s home radio broadcast. All matches involving Canadian teams will be available in French.
"On match day, fans will have the ability to watch any match from the start, no matter when they tune in. After the final whistle, fans can watch match replays, highlight packages, and more so they can catch up on anything they missed on and off the pitch," Apple added.
