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The Guardian - AU
The Guardian - AU
Sport
Jo Khan

Sydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad

Sydney Sweeney Novig Instagram Olympics United States
Sydney Sweeney in an advertisement
Sydney Sweeney in an advertisement that has prompted backlash from several Olympic athletes. Photograph: Novig

Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress, while showcasing the real skill, strength and beauty of women’s sport.

The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she pretends to play several different sports.

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