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Benzinga
Benzinga
Business
Kaustubh Bagalkote

Sydney Sweeney's 'Hottest' Ad, As Trump Called It, Sends American Eagle Stock Up 16%—Foot Traffic Sinks Nearly 9%

Sydney Sweeney American Eagle AEO
Los,Angeles,-,Apr,20:,Sydney,Sweeney,Arrives,For,The

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic to physical stores.

Stock Performance Defies Retail Fundamentals

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