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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

Sydney Sweeney's American Eagle jeans ad is coming under fire for being 'pro-eugenics'. Here's why

Sydney Sweeney American Eagle

What started out as a fairly straightforward brand partnership for actor Sydney Sweeney has quickly become a mammoth headache.

Her latest ad campaign, in partnership with denim brand American Eagle, has been making headlines for all the wrong reasons. Called “Sydney Sweeney has great jeans,” it features the actor wearing the line’s newest products, in particular her custom ‘Sydney Jean’.

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