American Eagle introduced Martha Stewart as the central figure of its latest denim campaign, placing her at the forefront of the Give Great Jeans holiday launch. The lifestyle icon appears in full denim looks, paired with diamonds, on a set designed entirely from denim materials.
Stewart told People that she found the campaign concept 'delightful' and appreciated the invitation to join the brand's seasonal approach. She said she had spent decades helping people prepare for the holidays, from arranging tables to selecting useful gifts. When American Eagle approached her for the project, she noted that she was immediately interested in taking part.
