
Miu Miu first appointed Sydney Sweeney to brand ambassador status in 2022, making her one of the atelier's longest-running muses. With that esteemed title comes a slew of perks, including speed-dial access to Miuccia Prada's entire archive (and custom Met Gala looks, too). Sweeney even appears to have first dibs on Miu Miu's newest outfits the minute they step off the runway.
On June 12, Sweeney paused her Echo Valley press tour to celebrate the re-opening of Miu Miu's store in Mayfair, London. To no surprise, her stylist, Molly Dickson dressed her in head-to-toe Miu Miu for the A-list affair, starting with a pink satin mini dress fresh from the label's Fall 2025 show. Just like the runway model, the thigh-length babydoll had a slouchy feel, as the spaghetti straps fell loosely off her shoulders. A delicate bra peeked out from underneath the V-shaped neckline. Then, she added a black belt around her waist.