
Once upon a time, celebrities sold perfumes. Now? They're selling bathwater.
We're not talking about spiritual essence or metaphorical vibes. We're talking literal, sudsy, tub-sourced water from the most internet-obsessed stars of our time. And the new faces of this steamy merch movement? Jacob Elordi and Sydney Sweeney — Euphoria co-stars turned accidental bathwater influencers.