Sydney Sweeney is LIT. And it seems the fashion and beauty world are equally obsessed. Hot property in Hollywood right now, the 26-year-old Euphoria and Anyone But You star officially cemented her position as one of the hottest style stars on Earth during the recent Fall/Winter 2024 international runway collections, which just wrapped for the season in the city of light.
In case you missed it Sweeney was in Paris this week to attend the Miu Miu Fall/Winter 24 show where she ignited the pantless fashion trend (BTW there's also a naked fashion trend going strong) after she was snapped wearing an oversized black blazer paired with white hotpants embellished with glittering silver sequins and rhinestones. A Miu Miu brand ambassador, Sweeney showed off a sexy messy lob and finished the heartstopping look with black tights, a crop top, black peep-toe platform heels, and black shades. Talk about MAJOR drip.
Sweeney's trip to Paris comes on the back of the seriously cool, seriously gorgeous actress's visit to New York City last week as part of her newly minted role as the first global ambassador of K-beauty skincare Laneige. In town to celebrate the brand dropping the latest installment in their cult lip and sleeping mask collection Laniege Bouncy & Firm Sleeping Mask, the actress looked fire in a sexy body-conscious lilac mock turtleneck midi dress by Tom Ford, waist-accentuating chunky perforated leather ALAÏA belt, and killer peep-toe white boots. Eat your heart out Cassie.
"Fashion loves a new it girl and right now Sydney Sweeney is killing it with her style. She really embodies the new breed of style star. She's incredibly cool, beautiful, so talented and has an incredible fan base and following, so her influence and reach is a major draw for fashion and beauty brands," says NYC-based fashion director and consultant Sarah Meikle.
A devotee of skin health, Sweeney, who happens to have one of the best complexions on the planet, has admitted to using Laniege long before she inked her deal as the U.S. ambassador back in 2022. And such is her megawatt influence that the brand saw a whopping 227% surge in Tiktok followers and a 53% spike in their Instagram audience after she was onboarded. So, if Sweeney's appointment as Laneige's first Global Ambassador isn't a match made in skincare and superstar heaven, we are not sure what is.
If you're not already familiar with Laneige's ultra-hydrating overnight lip and face masks get on board they feel like heaven and offer an incredible hydration hit. As for the new Bouncy & Firm Sleeping Mask— the third addition to the line which also features Water Sleeping Mask and Cica Sleeping Mask (for sensitive skin)— the actress instantly added it to her daily beauty routine and has this to say about its sorbet-like texture and skin boosting and plumping benefits. "The formula is full of collagens and probiotic lysate that gives you bouncier, plumper, and firmer looking skin while you sleep. I'm so excited to be part of the new campaign as Laneige's global ambassador." We can almost hear those cash registers going Ker-ching.
And Sydney, as super fans we will be watching your wardrobe every move.
