Sydney Sweeney has taken an eye-catching approach to sports advertising, appearing nude in a provocative new campaign for Novig while taking a financial stake in the sports prediction platform. The Euphoria star has joined the company as both a strategic partner and equity holder, turning what could have been a conventional celebrity endorsement into a deeper business relationship.
The campaign centres on a deliberately simple pitch: Novig is focused entirely on sports. Sweeney delivers that message surrounded by sporting equipment and visual gags designed to push the concept of 'just sports' to its extreme.
