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The Independent UK
The Independent UK
Lifestyle
Annabel Nugent

Sprinter Amy Hunt criticises Sydney Sweeney for ‘sexualised’ sports ad

Sydney Sweeney Novig
  • Actor Sydney Sweeney has faced strong criticism over a sexualised advertisement campaign for sports prediction platform Novig, in which she appears in various states of undress.
  • Several prominent female athletes, including British sprinter Amy Hunt and Australian swimmer Ariarne Titmus, condemned the campaign as inappropriate and harmful to women's sports.
  • Sweeney defended the advertisements on Instagram by sharing previous nude campaigns featuring high-profile male and female athletes, including Serena Williams and Jason Kelce.
  • Novig founder Jacob Fortinsky revealed the campaign concept was Sweeney's idea, while the actor stated it was designed to cut through the noise with confidence and humour.
  • The backlash comes a year after Sweeney faced criticism for an American Eagle campaign that drew controversy over its wordplay on genetics.

IN FULL

Sydney Sweeney responds to major backlash over naked ad accused of ‘sexualising women’s sport’

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