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ABC News
ABC News
National
music and pop culture reporter Mawunyo Gbogbo

SXSW is one of the biggest cultural events in the world. And now Sydney is getting in on the action

SXSW Sydney Australia United States
The SXSW festival is the place to be for artists — even K-Pop sensations like iKON. (Supplied: SXSW)

News today that SXSW, a creative person's paradise, will hit Sydney next October has musicians, influencers and fans jumping for joy.

But what is SXSW? Why is it heading to Australia? And how can you be part of the action?

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