UK-based LGBTQIA+ support line Switchboard has unveiled a stylish new brand identity to mark its 50th anniversary. With a refreshed logo, contemporary colour palette and a playful new illustration style, the rebrand has a distinctly modern feel while honouring Switchboard's heritage with design motifs from its rich history.
Switchboard's reimagined identity feels in line with modern design trends, expertly balancing characterful design with bold graphics to draw the eye to an important cause. At its centre, the colourful rebrand is an amalgamation of the voices and experiences integral to shaping the support line and its wider community – a bright homage that embodies pride and strength.
