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The Independent UK
The Independent UK
National
Jamey Keaten

The tiny Swiss village struggling with its new Netflix fame

Korean visitors take pictures on the pier at Lake Brienz in Iseltwald, Switzerland, Sunday, May 21, 2023 - (Keystone)

A picturesque Swiss village has begun charging tourists to access a lakeside dock made famous by the hit South Korean Netflix series "Crash Landing On You", capitalising on its newfound popularity. Iseltwald, home to just 406 inhabitants, now requires visitors to pay 5 Swiss francs (£4.40) via a turnstile to reach the spot, often for souvenir photos.

Local leaders and tourism officials insist the villagers are not getting rich from the influx. However, the scheme has proven lucrative, with entries in 2024 bringing in nearly 245,000 francs (£215,000). An additional 58,000 francs (£51,000) was collected from a one-franc public toilet, according to village clerk Gabriela Blatter.

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