An unusually harsh summer and soaring temperatures across large parts of India have translated into a strong demand boost for consumer goods companies, with quick-commerce platforms emerging as the biggest beneficiaries as shoppers increasingly turned to instant delivery for seasonal purchases, The Times of India reported on July 2.
Sales of heat-sensitive categories such as ice creams, cold beverages and skincare products registered sharp year-on-year growth in May, reflecting both the intensity of the summer season and the widening reach of rapid-delivery platforms, ToI's report (by Rupali Mukherjee) said citing market intelligence data compiled by 1DigitalStack.
