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International Business Times

Business

Katell PRIGENT

Sweet Smell Of Success For Niche Perfumes

Niche perfumes are no longer a niche business, accounting for more than a tenth of the fragrance market (Credit: AFP)

They don't advertise and they are largely unknown to the general public but niche perfumes are able to command prices of hundreds of dollars from men and women seeking to stand out.

Produced in small batches with high-quality, natural or rare ingredients, niche perfumes are becoming big business even while retaining their exclusive nature.

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