- Swedish company Pophouse Entertainment Group has acquired the name, image, and likeness rights, along with the majority of the music catalogue rights, for the late Tina Turner.
- Pophouse, co-founded by ABBA's Björn Ulvaeus, is known for its work with digital avatars and immersive experiences, having previously partnered with Kiss and Cyndi Lauper.
- Pophouse CEO Jessica Koravos said the acquisition aims to consolidate Turner's legacy, hinting at projects that could recreate her visual presence and stage energy.
- While financial details were not disclosed, Pophouse plans to announce specific projects within the next six months, though a digital avatar has not been confirmed.
- Conversations for the deal began after Turner's death in 2023, with her estate informed and participating, and music company BMG retaining a percentage of her catalogue.
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