A good night’s sleep is increasingly becoming a luxury in our constantly-switched-on, relentlessly connected modern world. But Swedish people understand the value of rest. They generally sleep for longer and have created popular hacks to improve their slumber, even taking cues from the environment to relax and promote quality sleep.
Sweden is a prime destination for sleep tourism (Visit Sweden have even coined the phrase 'Swede dreams' in a nod to this), with a survey by Mattress Next Day showing Sweden is in the top 5 European countries for a sleep retreat. The Scandinavian sleep method (where couples have a separate duvet in the same bed) has gone viral and Sweden ranks in the top ten countries for sleep quality. Other research shows that more people in Sweden get the recommended 7 hours minimum sleep, or above, than in both the UK and the US.
